Innovating Digital Marketing with CAPTCHAs
Project summary
Ponta aimed to transform digital marketing by replacing traditional CAPTCHA codes with brand messages, turning security checks into marketing opportunities. However, implementing this concept posed significant challenges in security and scalability. Zarego stepped in to manage the entire process, from development to deployment, creating nCAPTCHA as a secure and engaging platform for users and advertisers alike.
The Challenge: Security + Simplicity
Ponta needed more than just a CAPTCHA solution; they needed an innovative platform that could engage users while providing top-notch security. The challenge was to create a branded CAPTCHA experience that was not only simple for users but also safeguarded against malicious attacks. Our mission was to develop a CAPTCHA system that generated unique variations of branded content, undetectable by bots, while allowing advertisers to profit from user engagement.
A Secure, Branded CAPTCHA AdServer
Zarego developed BrandCAPTCHA as a secure and engaging alternative to traditional CAPTCHA methods. By using advanced security techniques, we created CAPTCHA images that were reusable yet unique to each user interaction, preventing bots from bypassing the system. At the same time, we designed a brute force detection algorithm to safeguard against hacking attempts. The result was a platform that allowed website owners and publishers to profit from an essential security measure while offering brands a powerful engagement tool.
We started creating an architecture there that could handle all the volume we would be having with the telecommunications companies. Zarego was very involved from the first moment they took the project on. They didn’t just think about solving the present problem but rather approached it as a long-term vision and solution.
Results
nCAPTCHA exceeded all expectations, providing a seamless and secure experience for both advertisers and users.
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