Engaging Audiences Through Interactive Video Quizzes
Project summary
Disney needed a platform to engage their audience with interactive video quizzes as part of rebranding campaigns like Marvel Universe and Disney Mundo Violetta. The platform had to provide a user-friendly experience and tools for managing video content, quizzes, and answers. Zarego played a key role in managing and developing the platform to meet Disney’s goal of boosting audience engagement.
The Challenge: Engaging Audiences with Interactive Video Content
Disney’s goal was to create a platform that could captivate and engage users through interactive quizzes tied to their major campaigns. The challenge was to design an interface that allowed users to interact with video content while answering quiz questions, all while providing administrators with an easy way to manage content across multiple campaigns.
A Platform Designed for Audience Interaction
Zarego developed an interactive video quiz platform that allowed users to engage directly with Disney content through quizzes tailored to specific campaigns. The platform featured a seamless quiz interface and a comprehensive web management system for admins to control video content, questions, and results. With robust analytics and IT monitoring, the platform ensured Disney could track user engagement and performance metrics efficiently.
The challenge with Disney’s platform was balancing the fun, interactive elements with a smooth user experience. Our goal was to make sure the quizzes were not only engaging but also easy to manage across various campaigns.
Results
The platform successfully launched, engaging users with interactive video quizzes across multiple Disney campaigns. Admins found the web management platform easy to use, allowing them to quickly update content and monitor engagement through detailed reporting tools.
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