Engagement Web App for Event Marketing
Project summary
Ambush Visual Supply, a leading Buenos Aires-based Visual & Digital Agency, partnered with us to create a user engagement app for Cabify Argentina during Feria Masticar. The app was designed to manage the workflow for user registration and send email updates about the Cabify app, fostering seamless interaction and promoting Cabify’s services.
Challenge: Engaging Users at a High-Profile Event
The challenge was to develop a simple, yet effective, Web View app for Cabify Argentina that would enhance user interaction at Feria Masticar. The app needed to manage registrations, send email updates, and operate flawlessly on iPads in a fast-paced event environment.
A User-Centric App for Streamlined Engagement
We took full ownership of the development process, crafting a Web View app using HTML, jQuery, Laravel, and MySQL. The app provided a seamless experience for registering users and delivering email notifications, helping promote Cabify's services effectively at the event.
Developing this engagement app for Cabify at Feria Masticar was a collaborative effort that highlighted the power of efficient design and agile development.
Results
The Cabify Engagement Web App launched successfully at Feria Masticar, enabling many users to enjoy Cabify rides while boosting brand interaction and awareness.